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Client Experience – Case Study: Amnesty International     < Previous  |  Next >   

The naming and launch of “Human Rights Defenders”, a regular giving program for Amnesty International, changed the organisation’s financial fortunes in Australia and it is now their single biggest source of funds.

Issue-based fundraising campaigns covered emotive subjects such as ‘The Dangers of Small Arms’, ‘Women’s Rights’ and ‘Children’s Rights’.

The campaigns included 30-sec television, inserts, magazine ads and mailings.