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Client Experience – Case Study: Anglicare     < Previous  |  Next >   

Over a three year period the Triumph team consolidated Anglicare’s (Sydney) fundraising into a cost effective integrated program that substantially increased on return investment.

This highly successful Christmas campaign for ANGLICARE is a good example of the team’s work. The theme: “The Christmas Card that feeds a hungry family”, carried across all campaign elements. This included mailings, print, inserts, newsletter and an interactive web page where donors could ‘fill’ a basket with the value of their gift.

The ‘card’ is in fact The Christmas Essentials Card that allows families to keep their dignity and to shop themselves for food at grocery stores and also to pay pharmacy and accommodation bills.