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Client Experience – Case Study: CARE Australia     < Previous  |  Next >   

CARE
An imaginative involvement device used animal stickers to boost giving levels dramatically.

Many people started out by giving say a pig, then adding more stickers into the dotted line silhouettes. “Why don’t I also give some rabbits... and a goat.... and what about a chicken, too?”

Before they knew it, they were giving a whole farmyard, and a much bigger donation!