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Client Experience – Case Study: Gloria Jean's Coffees     < Previous  |  Next >   

Gloria Jean's
Escape with me… away from the grind of the day.’
Gloria Jean's Coffees is a good example of our big-brand experience at Triumph Communications.
The ‘escape the daily grind’ campaign, using an escapist mood and strong coffee imagery on television and radio, in magazines and in-store display, helped Australian-owned Gloria Jean's Coffees become an official ‘Superbrand’ and grow to become Australia’s most-loved coffee company.
Customers of Gloria Jean's Coffees became advocates for the brand - and whilst the campaign was running the number of Gloria Jean's outlets increase from 26 to 250.